The corporate program provides impetus for employers to improve the compatibility of family and career, bundles information on the topic of family-friendly working environments and offers examples of success and reports on the experiences of family-friendly companies. The program offers a wide selection of practical examples, studies and guides on topics such as working time arrangements, corporate culture, father-friendly HR policies and HR marketing.
Family friendliness as a strategy for securing skilled workers
The aim is to convince companies of the benefits of a family-conscious HR policy. Against the backdrop of social, demographic and digital change as well as an increasing shortage of skilled workers, family-friendliness has established itself as a tough competitive and location factor in the German economy.
To drive forward a family-conscious working environment, the corporate program has entered into strategic collaborations with key stakeholders. These are an expression of the joint responsibility of politics and business for improving the compatibility of family and career. These include, as core partners, the leading associations of German business (BDA, DIHK, ZDH), trade unions (DGB) and other industry and trade associations (BPM, DMB, VdU, eco).
The target groups of “Success Factor Family” are company and personnel managers, employees and multipliers from business, science, associations and chambers.